How to Boost Your Website's Authority Using Semrush’s Link Building Tools

Backlink Analytics

• Provides reliable Authority Scores
• Provides trends on how any domain’s backlink profile changes over time
• Investigates a competitor's marketing and PR strategies
• And conducts a deep link analysis

wide variety of metrics, including:

• Authority Score, Authority Score Trend, and Network Graph
• Referring Domains
• Backlinks
• Categories of Referring Domains
• Top Anchors
• Referring Domains by Authority Score
• Backlink Types
• Link Attributes
• TLD Distribution
• Top Countries
• Link Profile distribution
• Similar Profiles
• Top Pages
• And Backlink Audit Data

Backlink Audit

Backlink Audit workflow 

• Audit your links through toxic markers
• Filter referring domains by IP address, category, specific toxic markers discovered in links they’re sending to your domain, and other parameters
• Analyze toxic signals associated with suspicious external activity
• Filter and sort the most spammy backlinks
• Integrate your email so you can connect with website owners in removal processes
• Keep and track new and lost backlinks
• And create the files to disavow the links

• Overall Toxicity Score
• Referring Domains
• Analyzed Backlinks
• Authority Score
• Backlinks to Review
• Backlink Removal Requests
• Items to Disavow
• Top 100 Referring Domains
• Top Referring Domain Categories
• Referring Domains by Authority Score
• Backlinks by Anchor Type
• Top 100 Anchors
• Top 5 Targets
• Backlinks by Link Attributes and Types

 Backlink Gap

Trend Charts and Lists of Prospects

• A trend chart of competing sites’ Authority Scores and Referring Domains over time
• Filters to help you isolate backlinks you’re missing out on
• An option to export results to Excel and CSV files, and
• Actionable link building insights for future outreach

metrics for referring domains

• Authority Score
• Monthly Visits
• Matches
• And backlinks pointing to you and your competitors

Link Building Tool

• Source Domain, URL example, snippet
• A brief snippet of the site description
• The URL type
• Authority Score
• Rating
• And actions you can take for the line item

Running a Bulk Backlink Analysis

• Target, which can be the root domain, subdomain, subfolder or exact URL.
• Authority Score, which is the domain or page’s online reputation score
• Backlinks, which is the number of backlinks pointing to the domain, subdomain, subfolder, or URL
• Domains, which is the number of referring domains pointing to the domain, subdomain, subfolder, or URL
• Monthly Visits, which is the number of visits the website got for the last calendar  month
• Follow / No-Follow, which is the number of do-follow and no-follow links the website has
• Text, Image, Form, and Frame, which represents the number of links of each type
• And info, which includes the number of referring IPs and the most common TLDs of domains referring to the entered target