How to Boost Your Website's Authority Using Semrush’s Link Building Tools


Backlink Analytics

  • Provides reliable Authority Scores
  • Provides trends on how any domain’s backlink profile changes over time
  • Investigates a competitor's marketing and PR strategies
  • And conducts a deep link analysis

wide variety of metrics, including:

  • Authority Score, Authority Score Trend, and Network Graph
  • Referring Domains
  • Backlinks
  • Categories of Referring Domains
  • Top Anchors
  • Referring Domains by Authority Score
  • Backlink Types
  • Link Attributes
  • TLD Distribution
  • Top Countries
  • Link Profile distribution
  • Similar Profiles
  • Top Pages
  • And Backlink Audit Data
Backlink Audit

Backlink Audit workflow 
  • Audit your links through toxic markers
  • Filter referring domains by IP address, category, specific toxic markers discovered in links they’re sending to your domain, and other parameters
  • Analyze toxic signals associated with suspicious external activity
  • Filter and sort the most spammy backlinks
  • Integrate your email so you can connect with website owners in removal processes
  • Keep and track new and lost backlinks
  • And create the files to disavow the links

  • Overall Toxicity Score
  • Referring Domains
  • Analyzed Backlinks
  • Authority Score
  • Backlinks to Review
  • Backlink Removal Requests
  • Items to Disavow
  • Top 100 Referring Domains
  • Top Referring Domain Categories
  • Referring Domains by Authority Score
  • Backlinks by Anchor Type
  • Top 100 Anchors
  • Top 5 Targets
  • Backlinks by Link Attributes and Types

 Backlink Gap

Trend Charts and Lists of Prospects

  • A trend chart of competing sites’ Authority Scores and Referring Domains over time
  • Filters to help you isolate backlinks you’re missing out on
  • An option to export results to Excel and CSV files, and
  • Actionable link building insights for future outreach
metrics for referring domains
  • Authority Score
  • Monthly Visits
  • Matches
  • And backlinks pointing to you and your competitors
Link Building Tool
  • Source Domain, URL example, snippet
  • A brief snippet of the site description
  • The URL type
  • Authority Score
  • Rating
  • And actions you can take for the line item

Running a Bulk Backlink Analysis

  • Target, which can be the root domain, subdomain, subfolder or exact URL.
  • Authority Score, which is the domain or page’s online reputation score
  • Backlinks, which is the number of backlinks pointing to the domain, subdomain, subfolder, or URL
  • Domains, which is the number of referring domains pointing to the domain, subdomain, subfolder, or URL
  • Monthly Visits, which is the number of visits the website got for the last calendar  month
  • Follow / No-Follow, which is the number of do-follow and no-follow links the website has
  • Text, Image, Form, and Frame, which represents the number of links of each type
  • And info, which includes the number of referring IPs and the most common TLDs of domains referring to the entered target 

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